Sales, Marketing & Customer Service

Business Development Skills

Identify growth opportunities, build valuable relationships and convert market opportunities into structured business-development initiatives.

OnlineOn-SiteAt our Venue 3 days

Course Description

What You'll Learn

  • Identify and assess potential business-growth opportunities.
  • Research markets, customers and competitors before pursuing opportunities.
  • Prioritise prospects and opportunities based on strategic and commercial fit.
  • Develop stronger value propositions for target customers and partners.
  • Build and maintain professional business relationships.
  • Develop partnerships where collaboration creates additional value.
  • Manage a business-development pipeline systematically.
  • Evaluate whether opportunities are worth pursuing before committing significant resources.

Who this course is for

  • Executives & Senior Leaders
  • Managers
  • Sales & Business Development Professionals
  • Entrepreneurs & Business Owners

Course Outline

  • Business development compared with sales
  • Sources of business growth
  • Strategic fit
  • Commercial value
  • The business-development process
  • Choose How You Want to Train

    Choose the delivery format that works best for your team. Pricing varies by format, and you can select your preferred training dates and location when making your booking.

    Online

    Live, instructor-led virtual training delivered over Meet, Zoom or Teams.

    On-Site

    Trainer travels to your premises, wherever you are.

    At our Venue

    Training delivered at our one of our venues, closest to your location.

    Flexible scheduling

    You choose your preferred training dates when booking. For in-person training, you can also specify where you would like the training delivered, whether at your premises or at an arranged venue.

    Your Trainer

    Matched to your training needs

    Your trainer is selected after booking based on the course requirements, your industry, team profile, location, and learning objectives.

    CertBridge Global works with vetted trainers and subject-matter experts, allowing us to match each engagement with a facilitator whose experience is relevant to the training being delivered.

    Your assigned trainer will be confirmed as part of the training arrangements.

    Certificate of Participation

    Recognition for completing your training

    Participants who attend the training receive a CertBridge Global Certificate of Participation, recognising their involvement in the programme and the learning undertaken.

    From KES 23,000
    per participant
    Book Now