Digital Marketing Strategy
Develop an integrated digital marketing strategy that connects audience needs, channels, content, campaigns, customer journeys and measurable business objectives.
Course Description
What You'll Learn
- Connect digital marketing activity to clear business and customer objectives.
- Define useful target audiences and understand their digital journeys.
- Select digital channels according to audience behaviour and campaign objectives.
- Develop an integrated content and channel strategy.
- Plan digital campaigns with clear offers, calls to action and conversion paths.
- Allocate resources across organic and paid activities more deliberately.
- Select metrics that distinguish attention from meaningful business outcomes.
- Use campaign evidence and experimentation to improve digital performance.
Who this course is for
- Managers
- Sales & Business Development Professionals
- Marketing & Communications Professionals
- Entrepreneurs & Business Owners
Course Outline
Choose How You Want to Train
Choose the delivery format that works best for your team. Pricing varies by format, and you can select your preferred training dates and location when making your booking.
Online
Live, instructor-led virtual training delivered over Meet, Zoom or Teams.
On-Site
Trainer travels to your premises, wherever you are.
At our Venue
Training delivered at our one of our venues, closest to your location.
Flexible scheduling
You choose your preferred training dates when booking. For in-person training, you can also specify where you would like the training delivered, whether at your premises or at an arranged venue.
Your Trainer
Matched to your training needs
Your trainer is selected after booking based on the course requirements, your industry, team profile, location, and learning objectives.
CertBridge Global works with vetted trainers and subject-matter experts, allowing us to match each engagement with a facilitator whose experience is relevant to the training being delivered.
Your assigned trainer will be confirmed as part of the training arrangements.
Certificate of Participation
Recognition for completing your training
Participants who attend the training receive a CertBridge Global Certificate of Participation, recognising their involvement in the programme and the learning undertaken.