Strategy, Governance & Business Management

Entrepreneurship, Business Planning and SME Growth

Turn business ideas into practical plans, test commercial viability and build stronger foundations for sustainable SME growth.

OnlineOn-SiteAt our Venue 4 days

Course Description

What You'll Learn

  • Evaluate business ideas based on customer need and commercial viability.
  • Define target customers and develop a clear value proposition.
  • Design a coherent business model for delivering and capturing value.
  • Conduct practical market and competitor analysis.
  • Develop realistic marketing, sales and operational plans.
  • Build basic revenue, cost, cash-flow and funding projections.
  • Identify major business risks and assumptions that require testing.
  • Plan for SME growth without losing control of cash, service quality and operations.

Who this course is for

  • Managers
  • Entrepreneurs & Business Owners

Course Outline

  • Business ideas and opportunities
  • Customer problems
  • Testing demand
  • Founder and organizational capabilities
  • Evaluating opportunity attractiveness
  • Choose How You Want to Train

    Choose the delivery format that works best for your team. Pricing varies by format, and you can select your preferred training dates and location when making your booking.

    Online

    Live, instructor-led virtual training delivered over Meet, Zoom or Teams.

    On-Site

    Trainer travels to your premises, wherever you are.

    At our Venue

    Training delivered at our one of our venues, closest to your location.

    Flexible scheduling

    You choose your preferred training dates when booking. For in-person training, you can also specify where you would like the training delivered, whether at your premises or at an arranged venue.

    Your Trainer

    Matched to your training needs

    Your trainer is selected after booking based on the course requirements, your industry, team profile, location, and learning objectives.

    CertBridge Global works with vetted trainers and subject-matter experts, allowing us to match each engagement with a facilitator whose experience is relevant to the training being delivered.

    Your assigned trainer will be confirmed as part of the training arrangements.

    Certificate of Participation

    Recognition for completing your training

    Participants who attend the training receive a CertBridge Global Certificate of Participation, recognising their involvement in the programme and the learning undertaken.

    From KES 23,000
    per participant
    Book Now