Sales, Marketing & Customer Service

Professional Selling Skills

Build a structured sales approach for prospecting, understanding customer needs, presenting value, handling objections and progressing opportunities toward a decision.

OnlineOn-SiteAt our Venue 2 days

Course Description

What You'll Learn

  • Prepare effectively for sales conversations and customer meetings.
  • Use questioning and listening skills to uncover customer needs and priorities.
  • Qualify opportunities based on need, fit, value and buying potential.
  • Translate product or service features into relevant customer value.
  • Present solutions in a clear and customer-focused manner.
  • Respond constructively to objections and concerns.
  • Recognise buying signals and ask for appropriate commitments.
  • Maintain disciplined follow-up and opportunity progression.

Who this course is for

  • Sales & Business Development Professionals
  • Entrepreneurs & Business Owners

Course Outline

  • The role of the professional salesperson
  • Customer-focused selling
  • Understanding the sales process
  • Trust and credibility
  • Sales behaviours that damage customer relationships
  • Choose How You Want to Train

    Choose the delivery format that works best for your team. Pricing varies by format, and you can select your preferred training dates and location when making your booking.

    Online

    Live, instructor-led virtual training delivered over Meet, Zoom or Teams.

    On-Site

    Trainer travels to your premises, wherever you are.

    At our Venue

    Training delivered at our one of our venues, closest to your location.

    Flexible scheduling

    You choose your preferred training dates when booking. For in-person training, you can also specify where you would like the training delivered, whether at your premises or at an arranged venue.

    Your Trainer

    Matched to your training needs

    Your trainer is selected after booking based on the course requirements, your industry, team profile, location, and learning objectives.

    CertBridge Global works with vetted trainers and subject-matter experts, allowing us to match each engagement with a facilitator whose experience is relevant to the training being delivered.

    Your assigned trainer will be confirmed as part of the training arrangements.

    Certificate of Participation

    Recognition for completing your training

    Participants who attend the training receive a CertBridge Global Certificate of Participation, recognising their involvement in the programme and the learning undertaken.

    From KES 23,000
    per participant
    Book Now