Sales, Marketing & Customer Service

Sales Negotiation and Closing Skills

Negotiate commercial agreements with greater confidence, protect value and move qualified sales opportunities toward clear customer decisions.

OnlineOn-SiteAt our Venue 2 days

Course Description

What You'll Learn

  • Prepare systematically for commercial negotiations.
  • Distinguish negotiation positions from underlying interests.
  • Define priorities, limits and tradeable variables before negotiating.
  • Respond to price pressure without immediately discounting.
  • Exchange concessions rather than giving value away unconditionally.
  • Handle difficult negotiation tactics while maintaining professionalism.
  • Recognise when a qualified opportunity is ready for a decision.
  • Use appropriate closing approaches to secure clear commitments and next steps.

Who this course is for

  • Managers
  • Sales & Business Development Professionals
  • Entrepreneurs & Business Owners

Course Outline

  • Negotiation objectives
  • Customer priorities
  • Your preferred outcome
  • Minimum acceptable outcome
  • Alternatives if agreement is not reached
  • Preparing facts and supporting evidence
  • Choose How You Want to Train

    Choose the delivery format that works best for your team. Pricing varies by format, and you can select your preferred training dates and location when making your booking.

    Online

    Live, instructor-led virtual training delivered over Meet, Zoom or Teams.

    On-Site

    Trainer travels to your premises, wherever you are.

    At our Venue

    Training delivered at our one of our venues, closest to your location.

    Flexible scheduling

    You choose your preferred training dates when booking. For in-person training, you can also specify where you would like the training delivered, whether at your premises or at an arranged venue.

    Your Trainer

    Matched to your training needs

    Your trainer is selected after booking based on the course requirements, your industry, team profile, location, and learning objectives.

    CertBridge Global works with vetted trainers and subject-matter experts, allowing us to match each engagement with a facilitator whose experience is relevant to the training being delivered.

    Your assigned trainer will be confirmed as part of the training arrangements.

    Certificate of Participation

    Recognition for completing your training

    Participants who attend the training receive a CertBridge Global Certificate of Participation, recognising their involvement in the programme and the learning undertaken.

    From KES 22,000
    per participant
    Book Now