Strategic B2B Sales
A consultative selling framework for closing complex deals with corporate clients. Designed for managers stepping up, and leaders sharpening their craft.
What You'll Learn
- Define your personal leadership style and how it affects team performance
- Adapt your approach across situational leadership models
- Run high-stakes conversations with confidence and clarity
- Give and receive feedback that actually changes behaviour
- Coach team members toward measurable growth and accountability
- Lead through change, ambiguity and competing priorities
- Make better decisions with structured frameworks and data
- Build a high-trust culture that retains top talent
- Delegate effectively without losing control of outcomes
- Resolve conflict and align diverse stakeholders around goals
Course Description
Leadership & Management Fundamentals is a hands-on programme built for the realities of leading teams in Kenya today. Across two intensive days, your team will move from theory to practice — debating real cases, role-playing tough conversations, and walking out with tools they will use on Monday morning.
This is not a lecture. Expect cohort discussion, scenario work, peer coaching and a personal action plan that gets reviewed in a follow-up clinic two weeks after the workshop. Every cohort is capped at 20 participants to protect depth.
We blend frameworks from Harvard, INSEAD and the Centre for Creative Leadership, adapted to East African business contexts by trainers who have led teams in banking, tech, FMCG and the public sector.
Who this course is for
- First-time managers stepping into a team-lead role in the next 12 months
- Mid-level managers who want a structured refresh on the fundamentals
- High-potential individual contributors being groomed for leadership
- Founders and operators building their first management layer
Course Outline
Delivery Formats
Online
Live, instructor-led virtual classroom delivered over Zoom or Teams. Includes breakout work, recordings and a digital workbook.
On-Site
Trainer travels to your premises anywhere in Kenya. Best for intact teams who want to apply learning to real, current challenges.
At a Venue
We arrange a professional venue with catering and AV. Ideal for off-site retreats and immersive multi-day programmes.
Requirements
- No prior management experience required
- A willingness to share real workplace examples in a confidential cohort
- Laptop or notebook for exercises and personal action planning
- For online delivery: stable internet and a webcam-enabled device
About the Trainer
Assigned by CertBridge Global
Vetted leadership facilitator
Once you book, we match you with a trainer from our pre-vetted bench based on your industry, team profile and learning goals. Every CertBridge Global facilitator holds at least 8 years of senior leadership experience, has been peer-reviewed by past clients, and is certified in adult learning methodologies.